Launch films
A short film for the day your product, or a new feature, goes public: vertical for the feed, horizontal for your site and your launch posts. A film is USD 100, or USD 150 in both formats. The Launch Kit, USD 300, adds a 10 second ad cutdown, five gallery images for Product Hunt, an animated thumbnail and three stills.
Founding price: USD 100 for one format and USD 150 for both, for our first three orders. Then USD 149 and USD 199.
What a launch film does
A SaaS launch video has a narrower job than an explainer. On launch day people see it once, in a feed, between other posts and often with the sound off. It has to say what is new and why it matters before they scroll on, then show it working.
So a launch film is built around the moment: the new thing in the opening frames, the product doing it in the middle, and the name and where to find it at the end. It runs 15 to 30 seconds, it reads with the sound off, and it is cut for each place it will be posted rather than squeezed into all of them.
It starts, like every film we make, with a script and a storyboard you approve. Nothing is animated until you say yes, which matters most when the date is fixed.
Where it runs
When to order
Delivery counts from your yes on the draft. A film arrives within 3 business days of your yes on the storyboard, and the Launch Kit within 5 business days of your yes on its draft. The draft comes before that, so the earlier you send the product, the more room there is to get the idea right.
Tell us the date when you order. If it is close, Rush brings a film forward to the next business day after your yes, for USD 50. If a date matters, say so at the start and we will tell you whether we can meet it.
In US dollars. You pay when you order, and get it back in full if no draft works, or if we cannot take on or finish your order.
One format
USD100
One film, vertical or horizontal.
Founding price for our first three orders. Then USD 149.
Both formats
USD150
The same film in vertical and horizontal.
Founding price for our first three orders. Then USD 199.
Everything for launch day
USD300
Everything for launch day, made to match.
5 business days from your yes on the draft.
Order a Launch KitEvery price, add-ons and kits included, is on the pricing page.
Not sure which? Ask usHow it works
A link, a demo account or a few screenshots, what is new, who it is for, and when you launch.
Every frame as a sketch with its words. You say yes, or we try another angle. If no draft works for you, you get your money back in full.
Picture, sound and a synthetic narrator voice, cut for each place you will post it, within 3 business days of your yes, or the next business day with Rush.
Two rounds of changes are included before you post. Then the film is yours to use anywhere, ads included.
Concept pieces we made for real products, so you can see what you get.
Launch Kit · USD 300
A concept Launch Kit for Datanem, made by us. Not affiliated with Datanem, and not commissioned by them.
Questions
Have a launch coming?
Send the product and the date. You see a script and a storyboard before anything is animated.
Order a launch film Or ask us first15 to 30 seconds. Long enough to say what is new and show the product doing it, short enough to be watched to the end in a feed on launch day. If it needs a minute, it is probably an explainer rather than a launch film, and the explainer page covers that.
Usually both: vertical for Instagram, TikTok and YouTube Shorts, horizontal for your site, a Product Hunt launch, X and LinkedIn. The same film in both formats is USD 150, and each cut is composed for its own frame rather than cropped from the other. A square or 4:5 version is USD 25 more.
The film in vertical and horizontal, a 10 second cutdown for ads, five gallery images for Product Hunt, an animated thumbnail and three stills for social, all made to match, for USD 300. It arrives within 5 business days of your yes on the draft.
Yes. A launch film works the same way for a new feature. For a smaller release, the feature update film is a 10 to 15 second film about one new feature or release, for USD 60.
Yes. Three hook versions gives you the same film with three different openings, so you can see which one stops the scroll, for USD 60. It adds one business day.
No. We deliver the files and you post them, so the launch comes from your own accounts. Once paid for, the film is yours to use anywhere, ads included, with no time limit.
Next
USD 100 a film, USD 150 in both formats, USD 300 for the Launch Kit. Storyboard first.
Founding price: USD 100 for one format and USD 150 for both, for our first three orders. Then USD 149 and USD 199.