Guides: Video, Screenshot and Listing Specs for Apps and Software

App stores

• App Store Preview Video Requirements: Complete 2026 Guide
  Apple's sizes, length, frame rate and encoding rules for app previews, and what a preview may show.
• App Store Screenshot Sizes: 2026 Guide to Every iPhone, iPad and Mac Size
  Which screenshot sizes Apple requires, which it scales down from, and how many you can upload.
• App Store Custom Product Pages: 2026 Guide to Previews, Links and Keywords
  How custom product pages work, what can differ from the default page, and how people reach them.
• App Store In-App Events: 2026 Guide to Event Media, Metadata and Review
  The event card and details page media, the text limits, and how events are submitted for review.
• Google Play Preview Video and Feature Graphic Requirements: 2026 Guide
  Google Play's rules for the preview video and the 1024 x 500 feature graphic.

Marketplaces

• Shopify App Store Listing Video and Images: 2026 Requirements Guide
  Shopify's requirements and advice for listing media, video and screenshots.
• Atlassian Marketplace Listing Requirements: 2026 Guide to Images and Video
  Every image size, text limit and video rule for an Atlassian Marketplace listing, and where Atlassian's pages disagree.

Video ads

• Meta Video Ad Specs: 2026 Guide to Facebook and Instagram Feed, Stories and Reels
  Ratio, size, length and file limits for every main Facebook and Instagram placement, with the safe zone in pixels.
• TikTok Ad Specs and Safe Zones: 2026 Guide
  Sizes, length and file limits for TikTok In-Feed ads, with the safe zone measured from TikTok's own files.

Websites

• Website Hero Video Size, Format and Autoplay: 2026 Guide
  How to size, encode and embed a looping video at the top of a page so it plays on every phone.

Free tool

• App Store preview checker
  Choose your preview file and see, line by line, whether it meets Apple's technical requirements. The file stays on your device.